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Sleep before you drive.
Advertising Agency: Clemenger BBDO Wellington, New ZealandExecutive Creative Director: Philip AndrewCreative Director: Mark HarricksArt Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid AlkemaRetoucher: Geoff FrancisPhotographer: Mat BlamiresSuit: Sean Keaney
To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.
Advertising Agency: DRAFTFCB, Auckland, New ZealandExecutive Creative Director: James MokCreative Director: Tony ClewettArt Director: Kelly LovelockCopywriter: Matt SimpkinsPhotographer: MeekRetouching: The Lounge
Domestic violence. Keeping it quiet is participating.
Advertising Agency: WCIE, Paris, FranceCreative Director: Ivan PierensArt Director: Arnaud WackerCopywriter: Renan CottrelPhotographer: Yann Le PapeProduction: Continental ProductionsPhoto retouching: KilatoPublished: November 2010
Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Mark Harricks
Art Directors / Copywriters: Mark Harricks, Paul Nagy, Paul Young, Brigid Alkema
Retoucher: Geoff Francis
Photographer: Mat Blamires
Suit: Sean Keaney
To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge
Domestic violence. Keeping it quiet is participating.
Advertising Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato
Published: November 2010
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